Wednesday, December 5, 2012

November 2012 Dashboard

Published December 5, 2012

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.



2012_Toyota_Prius_Plugin_001

The Prius Plug-in Hybrid Electric Vehicle, with 123 fewer sales than its peak sales month a month prior in October, nonetheless out-sold all others in the "electric" category.



Near the top of the hybrid class, the Prius c has found a consistent level of over 3,000 sales per month, while Prius v has been down the last two months, presumably due to the availability of the Ford C-Max Hybrid. The Prius Liftback has also been down somewhat the last two months, presumably due to lower gas prices.


In the electric category, the new Ford C-Max Energi sold 1,259 last month in only its second month of availability, suggesting it will be a strong player in this segment. The Volt declined this month, and Chevrolet said this was due to some availability issues and therefore lower incentives. Incentives on the Nissan Leaf have led to higher volumes, which should continue as local production launches and pricing on the vehicle drops, due to better availability, a new lower-priced model, and a likely increase in incentives. The Tesla Model S is estimated, but greater availability is leading to higher sales.


Among other hybridized cars, the Malibu Hybrid is stumbling as the entire model line is not performing well. Both the Fusion and Camry hybrid are finding their footing, with their share of their respective model increasing, to 12 percent for the Fusion and 14 percent for the Camry.



Hybrid market share was the highest it has been since March and April of this year when gas prices were at high levels. Plug-in share dropped modestly from last month, but the past two months are at all-time highs.


The total share of the market for alternative vehicles is 4.65 percent, slightly below last month's 4.74 percent and the third-highest overall (slightly exceeded by the April 2012 result).



Diesels saw a slight decline of 1.5 percent vs. October, but are up 14.8 percent year-over-year.


November 2012 Hybrid Car Sales Numbers


Hybrids sold in the U.S. (November 2012): 35,002
Hybrid Take-Rate: 3.07%




U.S. hybrid sales for November 2012




















































































































































































































































































Model Units vs. last month vs. November 2011 CYTD vs. CYTD 2011
Toyota Prius Liftback 8,925 1.6% -23.5% 134,967 17.5%
Toyota Camry 3,936 31.8% 439.2% 41,213 453.6%
Ford C-Max Hybrid 3,589 18.1% n/a 7,596 n/a
Prius c 3,124 -6.1% n/a 32,582 n/a
Prius v 2,690 -2.9% -24.1% 37,677 729.0%
Ford Fusion 1,834 91.8% 84.7% 10,856 4.4%
Hyundai Sonata 1,589 5.3% -7.8% 18,880 6.3%
Lexus ES Hybrid 1,424 -6.3% n/a 5,175 n/a
Lexus CT 200h 1,424 5.4% -28.1% 16,073 32.6%
Chevy Malibu Hybrid 1,041 -17.8% n/a 15,283 63,579.2%
Lexus RX400/450h 971 -2.6% 4.6% 10,829 14.1%
Buick LaCrosse 724 -26.0% 38.7% 11,191 1,266.4%
Kia Optima 681 -8.6% n/a 9,333 2,215.9%
Honda Civic
530 17.0% 5.4% 6,644 60.6%
Toy. Highlander 485 4.1% 50.6% 5,333 33.8%
Linc. MKZ Hybrid 282 -39.4% 40.6% 5,746 8.3%
Honda CR-Z 244 0.0% -20.0% 3,949 -63.3%
Honda Insight 238 -5.2% -68.2% 5,536 -62.7%
Buick Regal 211 -26.5% 470.3% 2,383 6,340.5%
Acura ILX 174 20.8% n/a 853 n/a
GMC Sierra 170 203.6% 2,025.0% 326 11.7%
BMW Active Hybrid 3 (335ih) 110 -18.5% n/a 258
Porsche Cayenne 108 1.9% -22.9% 1,096 -26.0%
BMW ActiveHybrid5 (535ih) 97 -47.3% n/a 346 n/a
Audi Q5 Hybrid 90 172.7% n/a 148
Infiniti M35h 71 7.6% 54.3% 615 89.8%
GMC Yukon Hybrid 70 32.1% 233.3% 495 -9.8%
Porsche Panamera S 67 39.6% 157.7% 524 1,915.4%
Lexus GS450h 68 -23.6% 257.9% 495 118.1%
Cad. Escalade 53 3.9% 76.7% 618 -16.5%
Chevy Tahoe 48 14.3% 71.4% 464 -3.1%
VW Touareg Hybrid 44 300.0% 109.5% 232 -35.7%
Ford Escape 21 133.3% -98.1% 1,359 -84.9%
BMW Hybrid 7 7 250.0% -72.0% 227 -20.9%
Chevy Silverado 18 12.5% -51.4% 422 -47.6%
Mercedes S400HV 4 -60.0% -78.9% 111 -59.2%
Lexus HS 250h 3 0.0% -98.6% 647 -75.0%
BMW X6 2 -300.0% -300.0% 5 -87.5%
Altima 1 -66.7% -98.2% 103 -96.8%
Lexus LS600hL 2 -60.0% -60.0% 48 -36.0%
Mazda Tribute 0 n/a -100.0% 90 -79.9%
Mercedes ML450 0 0.0% n/a 20 1,900.0%
All hybrids 35,002 -13.3% 27.5% 390,808 64.1%
All vehicles 1,139,144 4.8% 14.9% 13,088,824 13.9%







November 2012 Plug-in Electric Car Sales Numbers



Plug-in cars sold in the U.S. (November 2012): 7,158
Plug-in Take-Rate: 0.63%




U.S. plug-in electric sales for November 2012

























































































Model Units vs. last month vs. November 2011 CYTD vs. CYTD 2011
Prius PHV 1,766 -6.5% n/a 11,389 n/a
Nissan Leaf 1,539 -6.55% 129.0% 8,330 -4.5%
Chevrolet Volt
1,519 -48.7% 33.4% 20,828 239.1%
Ford C-MAX Energi 1,259 774.3% n/a 1,403 n/a
Tesla Model S 800 (est.) 77.8% 56.0% 1,500 (est.) n/a
Ford Focus Electric 172 45.8% n/a 518 n/a
Mitsubishi i-MiEV 42 40.0% 950.0 511 12,675%
RAV4 EV 32 -31.9% n/a 140 n/a
Honda Fit EV 26 62.5% n/a 74 n/a
Smart forTwo EV 3 n/a -97.0% 139 -32.5%
BMW Active E -2 n/a n/a 671 n/a
All plug-in cars 7,158 -1.0% 273.6% 45,503 201.9%
All vehicles 1,139,144 4.8% 14.9% 13,088,824 13.9%




November 2012 Natural Gas Car Sales Numbers



Natural Gas car sold in the U.S. (November 2012): 209
Plug-in Take-Rate: 0.02%




U.S. Natural Gas sales for November 2012



























Model Units vs. last month vs. November 2011 CYTD vs. CYTD 2011
Honda Civic Natural Gas 209 n/a 1,227 n/a
All Natural Gas cars 209 4.8% n/a 1,227 n/a
All vehicles 1,139,144 4.8% 14.9% 13,088,824 13.9%








November 2012 Clean Diesel Car Sales Numbers



Clean Diesels sold in the U.S. (November 2012): 10,647
Diesel Take-Rate: 0.93%




U.S. clean diesel sales for November 2012






















































































































Model Units vs. last month vs. November 2011 CYTD vs. CYTD 2011
VW Jetta 3,319 -23.1% 0.9% 44,753 -6.8%
VW Passat 2,544 0.8% 114.9% 23,845 707.24%
BMW X5 930 15.4% 21.3% 8,254 47.9%
Mercedes GL320 808 31.8% -15.7% 5,734 10.1%
VW Golf 697 -9.2% 2.0% 9,379 4.6%
Mercedes ML320 551 170.1% -33.5% 4,802 12.9%
Porsche Cayenne 423 77.7% n/a 1,223 n/a
VW Touareg 412 -0.5% -11.2% 4,313 41.8%
Audi Q7 334 16.0% 53.9% 2,931 -14.1%
Mercedes E320 179 84.5% -14.8% 2,104 -18.4%
VW Beetle 209 5.0%
682 n/a
Audi A3 181 -38.2% 32.7% 3,639 10.9%
Mercedes S350 56 60.0% -35.6% 734 355.9%
BMW 335d 2 100.0% -99.3% 712 -78.0%
Mercedes R320 2 -81.8% -85.7% 364 -19.1%
Jeep Gr Cherokee 0 n/a -100.0% - -100.0%
All clean diesels 10,647 -1.5% 14.8% 114,469 24.5%
All vehicles 1,139,144 4.8% 14.9% 13,088,824 13.9%













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