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FISKER AUTOMOTIVE HEADS TO SEMA WITH NEW AFTERMARKET PARTNERS
Four "paint jobs" in four days
ANAHEIM, CA – October 22, 2012: Fisker Automotive,the leading manufacturer of luxury Electric Vehicles with extended-range (EVer™), has established new partnerships with global aftermarket suppliers to give owners more ways to maximize, personalize and protect their award-winning Karma sedans.
Several examples of the Karma – Top Gear's Luxury Car of the Year -- will be on display during the SEMA Show at the Las Vegas Convention Center October 30 through November 2, 2012.
Fisker and 3M
Fisker Automotive (www.fiskerautomotive.com) has partnered with the 110-year-old global innovation company 3M to develop and supply its Fisker Diamond Protection Film.
Fisker Diamond Protection Film is a durable, virtually invisible paint protection film that helps maintain the Karma's dramatic design aesthetic and resale value by preventing rock chips and damage from other road debris. It is backed by a five-year warranty when installed by an authorized 3M technician at any of Fisker's retail locations around the world.
To highlight the partnership, Fisker designers worked with 3M Commercial Graphics and their Scotchprint® Wrap Film Series 1080 to develop four wrap schemes for a Karma that will be on display at the 3M display (North Hall Booth 12227).
SEMA attendees will have the opportunity to watch as this Karma gets "painted" in a new scheme every 24 hours.
Gloss Burnt Orange and Brushed Black Metallic "October Sun" commemorates the fall season; Matte White and Gloss Blue Metallic racing stripes of the "Riverside" package are a nod to American racing heritage; "Classic" Hot Rod Red red with a bold, Brushed Aluminum-trimmed Gloss Black stripe honors the great American custom car scene; and the Satin Black and Gloss Burnt Orange of the "Onward." package reflects Fisker's new brand look and feel.
This Karma will also have 3M's Crystalline Automotive Film applied to its windows. Crystalline Automotive Film is a clear, multilayer optical film that cuts interior temperatures, thus reducing energy use by lowering the amount of power needed to cool the passenger compartment.
Images of each wrap are available on Fisker's digital press room at www.media.fiskerautomotive.com
Fisker and Mobil 1, the world's leading synthetic motor oil brand
Fisker has chosen Mobil 1 0W-30 Advanced Fuel Economy™ fully synthetic motor oil for the two-liter gasoline engine that powers the Karma EVer's range-extending generator.
Mobil 1 Advanced Fuel Economy fully synthetic motor oils are engineered to deliver outstanding engine protection and provide improved fuel economy, further increasing the Karma's industry-leading economy.
Because most driving can be done using just the Karma's lithium-ion battery, the engine may go long periods between running. Mobil 1's resistance to aging ensures the oil will last longer and provide excellent overall lubrication and wear protection over time.
Fisker's in-house design team personalized the Mobil 1 Fisker Karma – called "American Icon" -- with Gloss Sterling Silver and Matte Blue Metallic striped graphics from 3M Commercial Graphics.
Attendees can see it at the DUB Arena outside the South Hall of the Las Vegas Convention Center.
Fisker and Goodrich Technology
One of the most impactful design elements of the Fisker Karma are the standard 22-inch 'Circuit Blade' wheels. With their five spoke inserts painted by hand, these aluminum monsters set the Karma apart and reflect its advanced technology powertrain. They are currently the only factory wheel option.
Designers at Fisker know that dollar for dollar wheels are the single best way to personalize a car. They also know sometimes that personalization comes in the form of a different finish, rather than a completely new design.
Traditional chrome plating is popular, but very harsh on the environment. As an environmentally conscious brand, Fisker looked to the Goodrich Technology Corporation and its patented PermaStar® chroming process to start expanding its wheel finish offerings.
PermaStar® uses no hazardous materials and produces no hazardous waste. It combines powder coating and vacuum metallization together to produce a true classic chrome finish with a deep rich appearance equal to traditional triple plate or show quality chrome.
SEMA attendees can see the Fisker-designed wheels featuring the PermaStar® finish on both the Mobil 1 and 3M Karmas throughout the show.
About Fisker Automotive, Inc.
Fisker Automotive is a new automaker with a mission to build an innovative, eco-driven company that redefines and reshapes how the world thinks about cars. The company is leading the auto industry with its unique Electric Vehicle with extended range (EVer™) powertrain technology, which combines the power and efficiency of electric drive with the range and freedom of a gasoline engine.
Fisker was established in Southern California in 2007 by top auto designer Henrik Fisker and business partner Bernhard Koehler. In 2008 Fisker unveiled the Karma, the world's first luxury Electric Vehicle with extended range. On sale since December 2011 the Karma was delivered to the market in record time. The Karma is the first and only American car to have won the coveted BBC Top Gear Luxury Car of the Year award, Automobile magazine named it 2012 Design of the Year, and TIME magazine listed the Karma one of the 50 Best Inventions of 2011.
Fisker is headquartered in Anaheim, California and markets its products through a growing network of independent retailers around the world. Fisker Automotive can be found online at www.fiskerautomotive.com
News Source: Fisker
Category: Aftermarket, SEMA Show, Hybrid, Sedan, Fisker, Luxury
Tags: 3m, fisker, goodrich, karma, mobil 1, sema, sema 2012, sema show